Our mission

Making Nuforma part of everyday life

The Nuforma is more than just a digitally connected pilates reformer, it is a completely different way to exercise.

We are on a mission to make the Nuforma as everyday as a squat rack , treadmill or an exercise bike.

The Nuforma replaces many of the existing machines which are limited in functionality and gives the user the freedom and confidence to move and get stronger than with more linear machines.

The inbuilt instructor ensures quality of movement and understanding of your body and how to best move.

Our Founder

Having run pilates, yoga and teacher training studio's for over 15 years, I realised the trouble with the old reformer is that it is intimidating and difficult to use, so I re-imagined it and created the award winning "Nuforma". A digitally connected reformer pilates and fitness machine.

The Nuforma was created to provide the versatility for anyone at any level to use a machine with in-built, quality instruction to suit anyones specific needs at anytime. It removes all barriers to entry and provides a best in class experience.

The Nuforma is ready to change the global reformer pilates space, and finally, bring reformer pilates to the mass market.

Samantha Kellard

Samantha Kellard